Lifestyle

Financial Incentives Help Pregnant Women Quit Smoking: A Proven Strategy for Better Health

New research highlights the effectiveness of financial rewards in encouraging smoking cessation, offering long-term health benefits for pregnant women and the general population.

Watan-A recent study conducted by researchers at the University of East Anglia has shown that offering financial incentives can be an effective method to help pregnant women quit smoking, leading to sustainable health benefits. The study, which analyzed the results of 48 trials involving over 21,900 participants, found that reward systems, such as cash payments or vouchers, significantly increased the likelihood of quitting smoking compared to offering no incentives.

Lead researcher Professor Caitlin Notley highlighted that smoking is the leading preventable cause of poor health and premature death worldwide, emphasizing that quitting smoking is a crucial step toward improving quality of life. She noted that the study provides robust evidence that financial incentives support long-term success, with effects persisting even after the incentives are no longer provided.

Smoking prevention programs
Pregnant women quit smoking

The findings revealed that, out of every 100 people who received incentives, 10 successfully quit smoking after six months. The data also indicated that pregnant women were particularly likely to quit successfully.

Researchers suggested that these programs could be implemented in workplaces, clinics, and community initiatives. Offering financial incentives could be an effective tool in combating smoking and achieving tangible improvements in public health, especially for pregnant women, who represent a group in critical need of such interventions.

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